Essential Facts Every Website Designer Needs to Consider for Website Success
Web design plays an essential role in any web development project. For those who want to know more about what designing a website entails, here are some key facts about this craft.
1. People look at the appearance of a website to judge if it’s worth their time
Content is important but so is visual appeal. Studies reveal people pay attention to the appearance of a website. Two-thirds of the population would rather read content from an appealing website than from a boring one.
About 38 percent of people will also abandon ugly websites, and 48 percent revealed they judge the reliability of a website based on its appearance.
It will only take 10 seconds to make an impression, and your web design is the first thing people notice. You need to pay attention to the appearance of your website and make sure it is regularly updated.
Appearances are not the only thing that matters, check out these 9 essential elements every website designer should know about.
2. The loading time affects the impression people will have of your website
These days people want to find the information they want right away. Aside from that, they want to have instant access. In fact, studies reveal that a user will form an opinion about your website in just .05 seconds.
About 47 percent will expect a website’s loading time to be two seconds or less. Meanwhile, 39 percent will steer clear of websites where the images won’t load instantly. Speed is one of the most crucial factors in web design, and you have to pay close attention to it to capture the interest of your target market.
3. Make your products and company information highly visible
When someone visits your website, the main focus will be on your contact details and your products. About 47 percent of visitors will jump to the products and services you offer right away.
Upon arriving on the home page, about 64 percent will look for contact information and if they can’t find a way to get in touch with you, 44 percent will leave.
4. Mobile-friendly websites attract more visitors
More people are using their mobile phone these days, and it’s not surprising why 62 percent of companies with mobile-friendly websites saw an increase in sales. Approximately 40 percent of the population will abandon a website which is not mobile-friendly, and 48 percent will interpret this as a clue that a business doesn’t care about its visitors.
Most millennials use mobile devices to access the internet. For businesses targeting this market segment it’s crucial to invest in a Responsive Website Templates since 90 percent of people also access the web using different types of gadgets.
Creating a mobile-friendly website is beneficial to any business, and it sends a message that you care about the people who are interested in your brand.
What Now?
With all of these facts, you will be well-equipped to deal with the needs of the market. Always put users first and think about what their experience will be based on the website features you have.
Given the competition in the online landscape, you should never leave anything to chance.
Remember to look into the changes you need to make to attract visitors. Update your website regularly and keep up with trends to provide the best user experience you possibly can.
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