5 Essential Things You Need to Build Your Small Business Website in 2022
An incredible number of small business owners have taken their company online last year. Judging by the trend, we’ll see more small business websites popping up in 2022, but with so many data points to consider and compliance guidelines to follow, it can become difficult to build your website from scratch.
In this article, we’ll focus on five absolutely essential things you need to build your small business website.
1. A unique but simple domain name
Buying a domain name is an important first step towards establishing a presence on the web. However, not all addresses are created equal. Some domain names are generic, some are too long, and some are too similar to those owned by other competitors, leading to confusion. Ideally, you’d need an address that is short, relevant to your niche, and easy to remember. Choose a name that does not have any trademarked or copyrighted material. It should have a recall value so if you can get a domain name similar to your business name, that’s perfect. Coming up with a successful business name is the first key to success for new entrepreneurs. Try this business name generator from TRUiC. It is a fast, AI-powered tool that can save you time.
2. A website builder
Next, you need a website builder that gives you all the backend tools to create a fully functional website. It should have a drag and drop interface, the ability to add videos, maps, photos, and other interactive elements. The low-code/no-code services should help non-technical founders get their desired interface. The best website builders also offer a wide variety of templates to choose from. This way, you don’t have to start from scratch when it comes to designing your website.
In addition, you should pick a website builder that offers 24/7 support. This is especially helpful if you’re just starting out.
3. A website hosting plan
If you have a shoestring budget, you may not have the resources to manage your own web server. Website hosting is different from domains as the web host specifically focuses on providing you a space in their servers to store all your website data. Shared hosting works the best for businesses that are looking to operate on a smaller scale.
It’s important to choose a specialist web host and not opt for bundle offers. Analyze your server demands, requirements, and go through website hosting reviews to find the one that fits your bill.
4. A design language
Business websites are as much about the backend services as the frontend elements. It’s important to implement a cohesive brand and design language across the website to give viewers a unique and consistent experience. Focus on your logo, color palette, and tone to add visuals that showcase who you are and what you offer.
5. Quality content
When your website goes live, you need to fill it up with quality content. Use detailed and persuasive copy to attract leads and improve SEO performance. You can also experiment with whitepapers, articles, and thought leadership content to build authority and trust.
By focusing on these five essential factors, you’ll be able to save a lot of money and quickly launch a small business website this year.
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